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Company plans to open 55 Sahara Q shop retail stores
and 55 Q Mobile Shops in next three months
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Sahara Q, the FMCG and
retail company of Sahara India Pariwar plans to open 2,800 exclusive brand outlets (EBOs) in the
state by March 2016.
Immediately, the company plans to open 55 Sahara Q shop retail stores and 55 Q Mobile Shops in next three months.
The company targets to open 400 stores by March 2015 and enhance the number to 2,800 by end of March 2016.
"Odisha has a very high market potential in terms of exponential growth of our business. We see a growth of 40 per cent in demand for fast moving consumer goods in the state and we are going for a holistic expansion by adopting omni-channel approach to be available everywhere in the state" said Romie Dutt, Sahara Q's Executive Director Worker.
"We are expanding the network of distributors to make our products available across the state. Simultaneously, we are opening 2,800 exclusive brand outlets as that gives us an opportunity to showcase our entire range of products. Local sourcing of products is also in the pipeline to cater to the regional taste preferences of people", Dutt added.
The company said, it would expand its dealer network by appointing more than 150 new distributors in next three months to make its consumer merchandise available at 25,000 kirana stores.
Sahara Q would generate direct and indirect employment opportunities for close to 3,250 people from the state through its operations.
The workforce would include 200 people directly working for the company and about 3,050 for its business associates like distributors and manufacturers.
The FMCG and retail firm would source products from local vendors.
Local assortments would also be added to the product portfolio going forward, it said. Sahara Q offers a basket of 895 products ranging from food (staples and processed food) non-food (personal care and home care), general merchandise, consumer durables and lifestyle products.
Sahara Q manufactures and sells its consumer merchandise in 431 cities across 14 states through 1,085 exclusive retail stores. Besides, the company's products are available through General Trade Distribution in 29 states.
Immediately, the company plans to open 55 Sahara Q shop retail stores and 55 Q Mobile Shops in next three months.
The company targets to open 400 stores by March 2015 and enhance the number to 2,800 by end of March 2016.
"Odisha has a very high market potential in terms of exponential growth of our business. We see a growth of 40 per cent in demand for fast moving consumer goods in the state and we are going for a holistic expansion by adopting omni-channel approach to be available everywhere in the state" said Romie Dutt, Sahara Q's Executive Director Worker.
"We are expanding the network of distributors to make our products available across the state. Simultaneously, we are opening 2,800 exclusive brand outlets as that gives us an opportunity to showcase our entire range of products. Local sourcing of products is also in the pipeline to cater to the regional taste preferences of people", Dutt added.
The company said, it would expand its dealer network by appointing more than 150 new distributors in next three months to make its consumer merchandise available at 25,000 kirana stores.
Sahara Q would generate direct and indirect employment opportunities for close to 3,250 people from the state through its operations.
The workforce would include 200 people directly working for the company and about 3,050 for its business associates like distributors and manufacturers.
The FMCG and retail firm would source products from local vendors.
Local assortments would also be added to the product portfolio going forward, it said. Sahara Q offers a basket of 895 products ranging from food (staples and processed food) non-food (personal care and home care), general merchandise, consumer durables and lifestyle products.
Sahara Q manufactures and sells its consumer merchandise in 431 cities across 14 states through 1,085 exclusive retail stores. Besides, the company's products are available through General Trade Distribution in 29 states.
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